Strategic Account Executive

WhatCounts is an Enterprise-Class Email Marketing & Personalization Software Company

Delivering 25B+ emails per year for clients in Media/Publishing, Retail, Financial Services & Travel/Hospitality. WhatCounts is in the midst of a transformational period. With new resources and support from its acquisition by OSG, and merger with Windsor Circle, WhatCounts is integrating its technology across all touch points of the customer communication lifecycle. As part of this initiative the WhatCounts team is looking to add a Strategic Account Executive to its growing sales team, to fuel its continued growth.

Strategic Account Executive

We’re looking for a Strategic Account Executive responsible for matching WhatCounts’ software to good-fit eCommerce marketers, at upper mid-market & enterprise retailers. These marketers are smart, busy and constantly getting pitched new products. You must ring clear through the noise and deliver a clear, compelling value proposition through a consultative sales process. This role will give you the opportunity to deliver thought-leadership in the industry, add value to prospects and customers, and replicate the success we’ve seen with the right customers. While location for this positing is flexible, since this Strategic Account Executive will handle the East Coast region, there is a strong preference for being located in Atlanta, GA, Durham, NC, or in the Eastern Time Zone.

What Your Day Could Look Like...

  • Strategize and reach out to the right-fit prospects to discuss adding value to their marketing program
  • Learn more about the customer success we’ve driven for clients and practice telling their stories
  • Sharpen your skills in demonstrating our high-impact platform to retail market
  • Uncover the true challenges that these marketers are trying to solve, and help match them to the appropriate solutions, either ours or others in our partner network
  • Manage customer relationships through onboarding with WhatCounts, and ensure they are in a position to achieve success…your job does not end with the sale!
  • Collaborate with key partners, like FedEx, and their reps to drive win-win outcomes for shared customers
  • Keep up with industry trends and updates, and share value with your growing network of Marketers

You’re a Good Fit If...

  • You can put yourself in the potential client’s seat and constantly think about how to add value
  • You’re energetic, entrepreneurial, and independent
  • You’re passionate about what we do, and how it can impact our client
  • You can say “no” diplomatically to clients who are not a good fit, being a disciplined steward of their time
  • You exhibit WhatCounts core values and can “shred the box” in your approach to your work
  • You can network like a ninja across the industry and build and expand relationships
  • You can present and demo solutions that help clients resolve their challenges in an articulate way
  • You have demonstrated clear evidence of success in closing 6-7 figure deals in prior roles
  • You have eCommerce or marketing technology sales experience

What Can We Offer You?

  • An exciting growth journey and experience, with a proven company being primed for growth
  • Being in the midst of a big digital transformation by OSG, as several marketing companies come together
  • A tight-knit team with a values-driven culture, collaborating to achieve goals in a fast-moving market
  • A competitive compensation package with uncapped earning potential, and solid benefits
  • A work environment in the heart of thriving Downtown Durham, Atlanta or Seattle (remote candidates are great too)


WhatCounts, founded in 2000, has consistently performed as a thought leader in email marketing. The 2017 acquisition of WhatCounts by OSG (a leading provider of customer communication management), and 2018 merger with Windsor Circle (a Predictive Marketing software company), enhanced our ability to create thoughtful and integrated solutions to serve our customers like none other. WhatCounts has partnered with many of the world’s leading B2C organizations to power their marketing campaigns. In all our partnerships, we drive successful email marketing programs by delivering a robust lifecycle marketing platform, along with dedicated account management, which ensures that clients meet their business objectives for their CRM marketing program. Our full-service, in-house Agency team designs, builds, optimizes tests, deploys, and monitors millions of targeted email marketing programs through a framework, allowing our clients to outsource the entire process too. More information is available at

Interested in Applying?

Please send your resume and cover letter to Janet Krusche (