As an Email Marketer, I Am Very Familiar with the Anxious, Almost Terrifying, Feeling One Might Have When Scheduling a Campaign Deployment. What if I
Every Year There’s a New Barrage of Articles Stating That Email Is Worn out or Tired, a Dying, Endangered Medium That’s on the Outs. but
How to Get People to Sign Up for SMS Marketing In a previous WhatCounts blog post titled 10 SMS Marketing FAQs Everyone Should Know, a
Spam Filters are Getting Smarter Back in February, Gmail announced that they were blocking an extra 100 million emails per day using AI, powered by
As an Email Marketer, You Have to Be Able to Identify Subscribers Who Are Disengaging, and Rope Them Back in Before It’s Too Late Why?
My Clients Often Ask How They Can Improve Their Open Rate I’m a big advocate of testing and I spend a lot of time helping
In Early March 2019, Many Marketers Around the Email Industry Began Reporting and Observing Spikes in Hard Bounces for Their Email Campaigns, Particularly Around Their
Father’s Day Is June 16th, and It Will Be Here Before You Know It. Dads and Father-Like Figures Can Be One of the Hardest Groups
Email Still Holds Strong With constantly changing and emerging technologies, email just doesn’t seem that exciting sometimes and marketers can find themselves drawn to newer
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