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Send University: use the WhatCounts Platform to build an amazing winback campaign

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[Note: Send University is absolutely free to sign up for. If you haven’t done our introductory course yet, it’s strongly advised that you begin there.]  Are you losing subscribers? Have they been less than engaged? In our latest course from Send University, you’ll learn how to create a four-part winback campaign using automation on the [...]


Release 12.13 Updates and Bug Fixes

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Version 12.13 of the WhatCounts platform is now live. We encourage you take a look at the release notes here, but also wanted to give you a quick recap of what’s changed. Along with enhancements to our layout editors, reporting wizards, and inclusion of the deploy wizard, we’ve made some other updates, which include: Layout [...]


Design amazing messages with our email layout editor

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When it comes to our layout editor, we aim for functionality and simplicity. Building an email template shouldn’t be time consuming and shouldn’t require expert knowledge in coding and design. That’s why our editor comes pre-loaded will free fully-responsive themes and features drag-and-drop capabilities. Even if you don’t have any experience in HTML, our platform [...]


Leveraging the deploy wizard for all your email sends

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Email marketing shouldn’t be a time-consuming chore. WhatCounts platform users can quickly leverage our simple-to-use Campaign Deploy Wizard to handle all of their sending needs. Our  goal with this wizard is to make deploying campaigns as intuitive as possible.  It walks you through the email deployment process from start to finish. Functionality We designed the [...]


Send University: creating an email welcome series with WhatCounts

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Send University is absolutely free to sign up for. If you haven’t taken the introduction course yet, you can read more about it here. Our next course in Send University will guide you through the process of building and deploying a three-part welcome series to your subscribers using the WhatCounts platform. Why should you have a welcome [...]