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WhatCounts Admin Personalization

why email blasts are a thing of the past

Every email marketer knows what email blasts are. And that’s probably because everyone’s been guilty of sending them. It’s a well-known fact: Sending one message to your entire list is impersonal and, in this era of content explosion, doesn’t generate much engagement. Truth is, segmenting your email lists—by gender, age or interest—means you’re sending a [...]