Content-based event tracking

With WhatCounts, you can segment your targeted audience based on their browsing behavior. WhatCounts provides you with behavior tracking scripts for you to add on your website(s) to leverage browsing data for email and segmentation purposes.

Our behavior tracking feature provides scripts that you place on your site that capture your visitors’ Page Views, Category Views, and Search Queries. You can use the data captured from the scripts to segment and target your messaging accordingly.

Easily capture:

Seamlessly segment on browse data

We have updated the Browse Behavior menu option on the Create Standard Rule page to include content-based fields, in addition to product-related fields. New segments can be created to trigger messages based on browse events.

Examples of new segments include:

Validate your tracking scripts for optimized results

As you add the various Browse Behavior Tracking Scripts to your site, you will need a means by which you can validate the functionality of the tracking script installation on your site.

The page includes the following:

Installation Instructions for customers with their key for all environments
Site Configuration Information with keys and notification settings
A list of all scripts along with any potential issues with that script and recent events that took place with the script (utilizing the 30-day lookback period)

Make informed decisions with browse event reporting

The new Browse Event Report will provide the following details:

Site/Content URL
Title
Author
Category
Average Time Spent on Page
Shares/Forwards (#)
Common tags/search keywords