Content-based event tracking 

With WhatCounts, you can segment your targeted audience based on their browsing behavior. WhatCounts provides you with behavior tracking scripts for you to add on your website(s) to leverage browsing data for email and segmentation purposes. 

Our behavior tracking feature provides scripts that you place on your site that capture your visitors’ Page Views, Category Views, and Search Queries. You can use the data captured from the scripts to segment and target your messaging accordingly.


Easily capture:

Seamlessly segment on browse data 

We have updated the Browse Behavior menu option on the Create Standard Rule page to include content-based fields, in addition to product-related fields. New segments can be created to trigger messages based on browse events.

Examples of new segments include:

Validate your tracking scripts for optimized results 

As you add the various Browse Behavior Tracking Scripts to your site, you will need a means by which you can validate the functionality of the tracking script installation on your site. 

The page includes the following:

Make informed decisions with browse event reporting 

The new Browse Event Report will provide the following details:

Ready to supercharge your engagement?

Take your first step towards supercharged engagement!

This website stores cookies on your computer. These cookies are used to improve your website experience and provide more personalized services to you, both on this website and through other media. To find out more about the cookies we use, see our Privacy Policy. We won't track your information when you visit our site. But in order to comply with your preferences, we'll have to use just one tiny cookie so that you're not asked to make this choice again.