With WhatCounts, you can segment your targeted audience based on their browsing behavior. WhatCounts provides you with behavior tracking scripts for you to add on your website(s) to leverage browsing data for email and segmentation purposes.
Our behavior tracking feature provides scripts that you place on your site that capture your visitors’ Page Views, Category Views, and Search Queries. You can use the data captured from the scripts to segment and target your messaging accordingly.
We have updated the Browse Behavior menu option on the Create Standard Rule page to include content-based fields, in addition to product-related fields. New segments can be created to trigger messages based on browse events.
As you add the various Browse Behavior Tracking Scripts to your site, you will need a means by which you can validate the functionality of the tracking script installation on your site.