Overview In Q4 of 2016 Windsor Circle released a Predicted Customer Value (PCV) module based on the “Buy Til You Die” approach. At the time,
Retail CMOs are in a unique position, steering a ship that’s being asked to innovate, iterate, and produce at the drop of a hat. So,
It’s go time. November is here and Black Friday and Cyber Monday are quickly approaching. Hopefully you already have your November campaigns in place, if
On April 24th, we launched a native integration to Facebook allowing retailers to create Custom and Lookalike Audiences using product, purchase, customer data, along with
It’s officially pumpkin spice season. All the Fall fanatics have pulled out their flannels and scarves and planned trips to pick apples, visit a pumpkin
In the world of predictive marketing, your messaging is only as powerful as the data that powers it. But where does that data come from?
It’s September 1st, which means the holiday season kicks into high gear in 2 months (give or take). Hopefully you had time during August to
Last week we released the 2017 Holiday Planner – designed to help retailers & brands get ahead of their “to do” list this holiday season.
While many retailers already have some social media strategy in place, it can be daunting to create ad campaigns in Facebook and Instagram (Facebook’s sister
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