2016, by most accounts, was a hard year for the apparel & footwear market as it struggled to harness massive growth exhibited by other retail
As a marketer it can be hard to gauge how you’re doing against industry standards. One of the things we strive to bring to the
Holiday prep begins earlier and earlier every year for email marketers. That’s because the competition for subscriber eyeballs is fierce. Batch-and-blast emails, last-minute messages, and
In a recent webinar with CPC Strategy, we took a look at how to use Customer Lifetime Value to increase CLV. One of the topics
Not every subject line is a homerun – you spend all of this time crafting the perfect email, but when you’re asked to come up
Every year, LUMA Partners, the premier MarTech and Digital Media investment bank hosts several events to bring CEOs of relevant companies together. Last week’s Digital
The first few months of 2018 haven’t been kind to Facebook. With all of the drama surrounding the platform, there has been a lot of
One of the biggest barriers to marketing success is being able to quantify the value of your marketing campaigns. At the end of the day,
Customer Centricity – you’ve been hearing this phrase for a long time, but what does it actually mean? How does one go about creating a
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