ZOOM0001.MOVSocial media ROI is often called murky, intangible, or irrelevant. Nothing could be further from the truth. Join speaker, author, and social media veteran practitioner Christopher S. Penn as he leads you from concept to implementation for your social media marketing ROI efforts. You’ll learn how to put together an effective dashboard using free tools like Google Analytics and develop an understanding of where your marketing efforts are falling short. This 45 minute webinar is on-demand, so you can download it and watch it at your convenience.

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