With every eye on the looming holiday season, Halloween can sometimes get overlooked as a chance to create memories with your customers and bring in a few more sales before the season takes off. So we’ve scoured our inboxes to find Halloween email trends to help you get ready for October 31st.
Trend 1: Puns
It’s no surprise that most of the emails we came across included at least one Halloween pun. You could say that they were downright spook-tacular. When trying to create a light-hearted, exciting atmosphere, puns are a great way to play up the festiveness of whatever event you are celebrating.
PaperSource, Etsy, and ModCloth are all getting in the Halloween spirit with festive puns, including “Boo-tiful Crafts,” “Fangtastic Finds,” and “Get Buried in Deals”.
Trend 2: Hostess with the Mostess
The holidays are a time for entertaining and being with family, so why should Halloween be any different? From Halloween parties to neighborhood get-togethers and haunted houses, these retailers lend a helping hand by showing their customers unique and fun ways to wow their guests.
Trend 3: Procrastinators Deserve to Have Fun Too
While Halloween can be a really fun holiday, it can be frustrating to spend all this money on clothes or other things that you’ll never use again…not to mention the pressure of coming up with a great costume. These retailers have taken the pressure off their customers by providing them with ways to combine fashionable pieces of clothing to create the perfect costume. The best part? These items are things you’ll want to wear again.
Trend 4: Self-Care
The wellness industry is on fire these days. Just because Halloween parties usually mean eating candy and drinking too much witches brew doesn’t mean wellness companies can’t get in on the action. MindBody created an email that focuses on how you can recover from Halloween, including things like places to work out, your post-Halloween skincare routine (hello ridiculous amounts of makeup), and other tricks.
Find Ways to Be Helpful to Your Customers During Halloween
Regardless of the trends or themes each of the retailers showcases here, there’s one constant thread running between all 10 emails—being helpful to the customer is key. Whether you’re helping your customers create the perfect Halloween party, giving them costume ideas, or empowering them with self-care tips for the post-Halloween slog, each retailer has mastered the art of speaking to their specific audience and their unique interests.
Need help with your Halloween campaign? Just reach out, our full-service agency is ready to assist.