It’s easy to get lost in the weeds of the day-in, day-out job of email marketing. But it’s important to keep up with trends and changes. And it’s especially important to keep up with research in the industry.
That’s why we’ve rounded up the best reports and analysis. The 5 shocking email marketing stats we picked to share with you were surprising, unexpected, and frankly – blew us away. Our hope is these shockers will be useful in your pursuit of the best email marketing at your own company.
So get a pencil and paper – or whatever you use to take notes! You’ll want to write down and remember these stats.
1- number of email users to reach over 250 million by 2020
In 2013, the number of reported email users was 218.9 million. That number has been growing ever since. In fact, it’s expected 254.7 million users in just two years – by 2020.
What does this mean for you?
It means there will be more people to open your emails and consume your messages. It means you’ll have to work harder to stay top-of-mind and relevant in the inbox. And it means you’ll have to implement the newest email marketing design tactics to stay ahead. Read more about it here.
2 – increasing engagements is a top priority
According to the Data and Marketing Association (DMA), 54 percent of marketers believe increasing engagements is the highest priority across channels. This is closely followed by increasing customer acquisition. With email being the top commercial media channel, more and more marketers are devoting money and resources to ensure their campaigns are not only seen, but engaged with. That means more opens, more clicks, and more time on site. Learn more here.
3 – major increase in consumer emails
Did you know the number of business and consumer emails sent and received every day is expected to reach 319.6 billion by 2021, compared to the 296.0 billion sent in 2017? That’s a 4.4 percent increase over the next four years. Take that sceptics who say email marketing is dead. Not only are marketers like us sending more and better email, but our recipients are increasing their use of the channel to send personal messages. Email has become more than a communication system – it’s a way of life. Check out this study to see exactly how email has evolved.
4 – emails reported as spam based on subject lines
We’ve said it once, we’ve said it a thousand times: subject lines are important. They’re the first impression you’ll create with subscribers. If your subject line doesn’t stand out, you’ve lost. That’s why it shocked us to learn 68 percent of email recipients report email as spam-based solely on the subject line. What that should tell you as an email marketer is to take your subject line creation even more seriously than you did before. Think creatively, think culturally, and think emoji-ly. Dig deep into your audience affinities and make sure your subject lines appeal to that. Get the scoop here.
5 – the importance of social media icons
Some people think email marketing and social media are competitors. Or they think social media is killing email marketing. This is false. The two channels actually complement each other to engage and interact with consumers. In fact, including social media icons in your email marketing designs can increase click rates by up to 158 percent. The icons provide a quick and easy means for users to connect with you. Check out this infographic to learn more.
conclusion: go big or go home
If there’s anything these shocking email marketing stats tell us, it’s that email marketing has blown up. It’s not going anywhere. In fact, it’s not just here to stay, it’s here to take over the digital marketing world.
Here’s our challenge to you: Don’t just read these 5 shocking statistics and walk away.
Think about the practical ways they impact your own email marketing program. How can you use them to improve?
And if you get stuck on strategy, don’t worry. Our team of email marketing experts is always standing by to help. Just reach out. We’ll help you create some remarkable stats of your own.