So much impressive and admirable next level email marketing came out in 2017.

These top email marketing campaigns comprised segmentation, personalization, advanced design, and top-notch copywriting. They shone not just because of their tangible assets, but because of the email marketers behind them – people who pushed themselves to make their email marketing programs more valuable for their companies and their subscribers in 2017.

This list of three brands is by no means a comprehensive or complete tally of every single campaign or email marketing program executed in 2017. Rather, it touches the top of the iceberg, covering the email marketing programs from which you can garner the most practical application for your own strategies in the coming year.

Poncho

It’s not a big brand. It’s not an especially well-known brand. But it makes no difference to Poncho, which takes obvious care with its next level email marketing design, copy, and strategic execution. Poncho is an app designed to send personalized weather updates each morning to its users. The bright, colorful templates match the equally delightful and witty copy. The brand perfectly seasons its messages with gifs, puns and emojis – their use is never overwhelming, annoying, or out of place.

Warby Parker

Known for its groundbreaking online prescription glasses and sunglasses business, Warby Parker also forges new grounds with its next level email marketing. The brand takes the cake for personalization, sending messages about past orders and remembering what styles looked good on a past purchaser to send appropriate suggestions in the future. The company clearly uses email triggers to engage with its audience, not to mention the simple photography and friendly copy consistent in each message.

Marie Forleo

A seemingly endless foray of life and business coaches emerges every day, so Marie Forleo had no small challenge to stick out with her email marketing in 2017. She proves her strength as a risk-taker and trendsetter by going all in on video. When more than 65 percent of business executives say they visit a brand’s website after watching a video, Forleo knows it’s the way to her potential customers’ hearts – and wallets. And she uses her valuable email marketing list to leverage the video channel. But not just any type of video. Forleo proves that you have to put thought behind your content, and that sincerity and solid advice will keep viewers coming back for more.

Conclusion: Never Stop Improving

Email marketers would do well to study these email marketing campaigns and programs overall to emulate their best strategies and tactics. Should you copy exactly what these email marketing programs did? Of course not. Every brand is different, even within the same industry, and because of that has different goals that form its strategies and tactics.

But these email marketing programs should inspire you to give serious thought to how you can improve your email marketing in 2018. Perhaps there is an idea you can borrow from these and other successful brands that will make your email marketing rise above the rest. An email marketer’s job never stops – there is always opportunity to keep improving.

The good news is, we’re here to help you with the process of making your email marketing program that much more successful. We’ve got a team of strategists, designers, and industry experts who will walk by your side to plan the best email marketing campaigns for your brand using best practices and the hottest trends. Just reach out to us. There’s no time to wait when it comes to making your email marketing the best it can be.