6 Top Email Marketing Articles to Help You Kick Off Your 2018

2018 email marketing

It’s that time of year again: the beginning.

You’re planning, strategizing, organizing, and deciding what you’re going to do differently this year with your email marketing. But it’s important to consider what other email marketers have done, as well, so you can learn from them.

With that in mind, we compiled the best articles from the month of December. Many of these are recap articles talking about what happened and some of them are outlook articles encouraging you to do things differently. We hope they inspire your email marketing in the new year.

marketing land – message to email marketers: show me something different in 2018

There’s a literal smorgasbord of inspirational email marketing articles during this time of year. You can take your pick. But a lot of them say the same thing – most of the same things we’ve heard in past years. This article from Marketing Land addresses that issue head on and pleads for email marketers to go above and beyond in 2018. These tips are practical and implementing them is sure to take your email marketing to the next level.

marketing dive – marketers should use city-based email marketing to better meet customers where they live

Sure, you’ve heard about geography-based personalization. You’ve probably segmented your lists by country, region and possibly even state. But this article talks about getting even more specific – segmenting by city. You probably already have city data about your list. It’s just a matter of taking your email campaigns and personalizing the content for each city. You can also create hyper-personalized marketing automation campaigns.

associations now – report: Gmail’s dominance having powerful effect on email marketing

Just as email marketing has grown to be a large part of the digital marketing pie, Gmail has become the major player among email clients. This has significant implications for email marketers as they plan and execute campaigns in 2018. This article explains Gmail’s impact on the email marketing space and the practical implications for marketers including content, design and subject line red flags.

really good emails – Black Friday / Cyber Monday design recap

Before you dive into email marketing for 2018, take the time to post-mortem your holiday campaigns from this year. Take copious notes about what went wrong, what went right, and what you want to do differently next year. To help, review this article recapping the best and worst emails from two of the most important days during the holiday season. From countdown timers, to tiered discounts, to the hottest design trends, these email examples cover it all.

email design inspiration – 8 things that piss me off about email marketing

When you work hard to create relevant, helpful, stunning email marketing, you can’t help but feel angry when you see marketing that’s the opposite. This article is much more than a rant about all the things marketers get wrong – still – with their campaigns. It hits home on a lot of the common best practices the email marketing world should have embraced by now, but a lot of us haven’t. Let it be the impetus to finally get your act together in 2018.

phrasee: how better email subject lines are making the world a better place

We all know that without an open, email marketing is useless. That’s why you spend so much time obsessing over your subject lines, making sure they make sense for your brand + your customers + the point you’re trying to get across. It’s not easy. But it’s well worth it, and this article explains exactly why. It might be a little bit dramatic to claim really good subject lines are making the world a better place. But they certainly aren’t making it worse, and they’re definitely making the email marketing channel better.

conclusion: make a New Year’s email marketing resolution

It’s traditional to make a personal resolution for the New Year. It should be no different with your email marketing goals. We challenge you to make at least one resolution to improve your email marketing, whether it’s an overall strategic goal or a specific, tactical goal. And reach out to us if you need direction. We’ve got a whole strategy team who can customize a plan for your 2018 email marketing goals.

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