Latest and greatest: email marketing trends and tactics

Read about the latest and greatest email marketing trends for 2017.

Perhaps the most exciting draw of email marketing is it’s ever-changing nature. Marketers can experiment over and over again with copy, design, layout, emojis, graphics, images and calls-to-action. And experiment they do.

In fact, brands are pushing the limits of what email marketing can do and new ideas, tactics, and strategies are being invented every day. We’ve explored the latest and greatest of these email marketing trends to bring them to you. Read about them, try them yourself, and let us know which ones work the best for you.

MarketingProfs: master your holiday email marketing campaigns with these 8 tips

It’s that time of year; time to release your holiday email marketing campaigns. Perhaps there’s no other time of the year when the quality of your email marketing offers such high risk, as well as such high rewards. That’s where these straightforward, no-nonsense tips come in. They may be short, but they pack a punch if you incorporate them into your holiday email marketing strategy. Even if you have every word of every email campaign planned out, consider tweaking them to include these simple changes. It could make a world of difference in your results.

Litmus: 30+ Must-Subscribe Brands: the emails that email marketers love most

Everyone knows imitation is the sincerest form of flattery. And as email marketers, it should come as no surprise that most of us follow other brands to gain inspiration for our own campaigns. This article succinctly covers the top 30 brands the majority of email marketers follow. Why do marketers love these brands so much? Take a look and see for yourself. We recommend subscribing to all of them if you haven’t already. It’s an easy way to gain free inspiration for your own emails.

CSS-Tricks: HTML email and accessibility

The love-hate relationship with HTML is still going strong in the email marketing world. This read readily admits the faults that make us wish we could ditch coding for good. But it also sheds light on some simple hacks email marketers can use to get around the stickiest and most annoying HTML issues. It offers practical tips you can use to improve your email HTML right away – and design with your subscribers in mind first.

Really Good Emails : don’t let your customers fall off. re-engage with email. here’s how.

This isn’t just another article about re-engagement email best practices and strategies. On the contrary, this article offers a refreshing perspective on the topic. For the visual learners among us, what’s helpful is that the author includes examples of emails that make use of the concepts the article talks about. Topics range from using animated gifs and personalized images in your emails, to (surprisingly) not using images at all. Work these ideas into your own email marketing re-engagement campaigns and reap the benefits of more opens, clicks and conversions.

Kurated Email: email design inspiration

Need to take your email marketing up a notch? Check out this website full of email design inspiration. It curates the best-of-the-best emails from a variety of brands. These emails feature top trends marketers are experimenting with today. These designs often push the limits of what can be done with the channel. There are several different categories to browse: welcome, birthday, re-engagement, responsive, interactive, and pixel art. Visit the website and whet your design chops!

SingleGrain: how AI helps add personalization to your email campaigns

For years, email marketers have been touting the benefits of personalization. We know it works – whether it’s a first name in the subject line or custom content in the message itself – but we also work it into our campaigns as often as we should. Artificial Intelligence (AI) has the potential to take the manual, time-consuming aspects of personalizing emails and make it easier. Wouldn’t it be nice to send the right email to the right person, segmentation and personalization included, without lifting a finger? That’s what AI in email marketing aims to do.

MediaPost: UK Consumers: email marketers are bad at what they do

As we look to 2018, it’s time to make a few New Year’s resolutions when it comes to our email marketing. And this article tells us exactly where we need improving. In a day and age when more and more emails are flooding the inbox, consumers are apathetic at best about the messaging they’re getting through email marketing. People readily admit they’re still attached at the hip to email, so it’s alive and well. We just have to do a better job as marketers at sending people relevant, timely messages and not bombarding them with useless information.

what will the future hold?

There have been so many changes in email marketing over the past 10 years, 5 years and even 12 months. What will the future hold? What will 2018 bring to the email marketing world? Certainly, many of the trends in this article will start to have ripple effects throughout the industry. Email marketers who don’t embrace these changes, improving their messages to engage more subscribers, will be doomed to fail.

Which of these trends do you agree with? Which ones aren’t you sure about? What tactics do you think will have the biggest impact on email marketing in 2018?

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