Send University: use WhatCounts to wish your subscribers a happy birthday

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Note: Send University courses require an account to use, which are absolutely free. You can sign up for one here. We also highly recommend you begin with our Introductory Course, which you can read about here.

birthday automations in email marketing

Did you know that 90% of email recipients feel increased loyalty to the brand that sends them something for their birthday? Birthday automations are key to email marketing, which is why WhatCounts is offering a course called “Creating a Birthday Message using Automation.”

what you’ll learn from the course

This course is a quick, easy, and informative guide for how to create and deploy a four-part Birthday Series on our platform. The four-part series includes an email sent 6 months prior to the customer’s birthday, a reminder at the 3-month mark, a Happy Birthday email on their actual birth date, and a follow-up email for those that did not open or click a link in the previous emails.

The course explains how to set-up a custom field for the customer’s birthday to ensure that the email is delivered in a timely manner, as well as setting up segmentation rules for sending 6 months prior, 3 months prior, and on the actual birthdate.  

You’ll learn how to deploy the email at the end of the course, where you’ll create the subject line to grab the attention of the targeted customer, such as “It’s your half birthday, so come save with us!”

Once you schedule the campaign to deploy, your Birthday Automations will take off without any additional help!

why use birthday automations?

Birthday marketing automated emails are popular with subscribers and are proven to boost revenue. Birthday automations have 481% higher transaction rates, see 342% higher revenue per email, and have a 179% higher unique click rate.

Higher performing birthday emails get creative with the design and content of the email by including enticing offers in the first three automated messages. Afterwards, the email provides a reminder for the birthday offer in the re-engagement email if the first three messages and offers aren’t clicked on.

Our course only takes about ten minutes to complete, and it is an easy guide to introduce you to birthday automations. So take advantage of this offer to increase your customer loyalty and satisfaction because automated birthday messages are the gift that gives back! Sign up here with us today!

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