Platform feature: SMS

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We recently added SMS capabilities to the WhatCounts platform. With people utilizing mobile devices more and more to check their emails, SMS is an amazing way to enhance your customer communications — 97% of Americans use mobile messaging, and messages have a 98% open rate with a 45% response rate.

We encourage you to check out our recent demo on the feature, but here’s a look at what you can do with SMS:

another way to communicate

We just released SMS and are continually bolstering its functionality within our platform. Our SMS features are accessible both inside the app and via REST API. SMS can be used for a variety of notification needs, such as alerting subscribers of a new sale or discount offering, appointment reminders/updates, shipping notifications, low balance alerts, and two-way authentication.

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Additionally, platform users who activate SMS in their realms will have the ability to send email and SMS campaigns separately, or together depending on their marketing objectives.

different sender options

No matter the volume or frequency, we have an SMS code option that will fit the needs of your mobile messaging goals. You can view a more detailed breakdown here, but here are the codes at glance:

  • Dedicated short code: Used for marketing purposes and allows for two-way messaging. Randomly generated or can be customized. Best for customers who require high volume sends. Carrier approval is between 12 to 14 weeks, and 6 to 8 weeks if you’re moving your code to our platform.
  • Shared short code: Best for non-marketing purposes, and does not allow two-way messaging. Ready to use within 72 hours.
  • Local number and toll-free options: All used for non-marketing purposes, but does allow two-way messaging. Randomly generated local or 800-numbers ready to use within 72 hours.

preset messaging

With preset messaging, you can easily set up automated messages that send when triggered by certain keywords.

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Additionally, users can use any number of keywords for the same message by setting up separate preset messages.


Like email marketing, the more personalized experience you can provide, the better. That’s why we provide a grouping feature to help optimize your SMS campaigns.
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Utilizing this feature, users can organize all SMS subscribers opted in to a specific Sender Code into groups, and deploy to and report on them separately.

list integration

At the importing stage, you can link anyone who’s opted in to receiving SMS from your brand with their email profile if one exists. This will come in handy for automation and remarketing purposes as, once linked, you’ll be able view that individual as a single subscriber.

Again, we encourage you to check out our SMS demo, which can be viewed here. SMS is available for activation now — if you’re interested in adding this feature to your realm, please contact your account manager or

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