As of this posting we have a little less than a month until Black Friday, and almost a month until Cyber Monday. Which means that you should be all geared up to drop your respective promotional marketing for those days. But, if you’re one of those procrastinating types, consider this an ever-evolving resource to help get your marketing on track.
Fast Facts About Black Friday 2015:
- Almost $70 billion in total sales
- Online sales accounted for $2.7 billion
- $583 million in sales were made using mobile devices
- Average order value: $403.35
Fast Facts About Cyber Monday 2015:
- Over $3 billion in total sales
- Over $2.2 billion on a desktop
- Over $800 million on mobile
- Average order value: $123.43
- Highest conversion rates were from 9pm – 10pm EST
Helpful Links:
Did You Get Your Hands On Our Holiday Calendar?
The 3 Black Friday Email Campaign Must-Do’s
The Best (And Worst) Black Friday And Cyber Monday Emails
Cyber Monday & Black Friday Email Campaign Ideas
