Father’s Day is right around the corner and if you’re anything like we were growing up, it didn’t dawn on you until you read this sentence.
So, with that in mind, we’re to give you some quick ideas on easy email campaigns you can run to capitalize on Father’s Day.
4. Gift Guides
Just going general, it’s always good to compile together some products you think you would be great for Father’s Day. But, if you want to get a little more specific, we suggest …
3. Books And Magazine Subscriptions
This one should be a slam dunk for those of you in the publishing industry. Start sending out incentives to purchase books or sign up for a magazine. Go a step further and add some personalization to your campaigns: If you have customers all over the map, target them by region with publications that would be a good fit for where they live.
2. Travel-Related Campaigns
There’s the obvious dad/manly travel activities you can target your subscribers with — golfing, camping, road-tripping to eat as much pizza in as many states as possible.
But let’s not forget that guys like a little pampering too, so don’t be afraid to suggest some trips to the spa as well.
1. Food-Related Gifts
Hey, hit them right in the stomach, right? If you’re in the food service industry, now is a good time to start advertising Father’s Day meals. Or if you just sell food — like gift baskets, delicious jerky, etc. — you can start sending discounts or letting people know about a Father’s Day sale coming up. But, this isn’t JUST for food, mind you. We said food-related. Not food-only.
So that includes all your grill and supplies, kitchen supplies, literally anything related to food. Heck, advertise a bag of Doritos. We’ll stand behind you on it. What father wouldn’t want Doritos?
Also check out The Email Marketing Scorecard and The Only Email Marketing Checklist You’ll Ever Need.