The Whitelist VS. The Blacklist

Here at WhatCounts, we’re all about making sure you’re engaged with your subscribers. Of course, all this starts at the very beginning: With you being on your audience’s whitelist. To help dive into this a little more, we put together this handy-dandy infographic for you to check out on whitelists and how you can stay on them:


And before you bounce, make sure you check out our page on how to whitelist emails across various email clients.


Also check out The Origin Of Spam and What Is CAN-SPAM Anyway? An Email Marketer’s Guide To U.S. Anti-Spam Legislation.

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Email Automation - Welcome Series

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Decoding the Welcome Series Automated campaigns can help you save time, while boosting engagement, revenue, and brand affinity. In fact, compared to batch-and-blast email campaigns,

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