The Whitelist VS. The Blacklist

Here at WhatCounts, we’re all about making sure you’re engaged with your subscribers. Of course, all this starts at the very beginning: With you being on your audience’s whitelist. To help dive into this a little more, we put together this handy-dandy infographic for you to check out on whitelists and how you can stay on them:


And before you bounce, make sure you check out our page on how to whitelist emails across various email clients.


Also check out The Origin Of Spam and What Is CAN-SPAM Anyway? An Email Marketer’s Guide To U.S. Anti-Spam Legislation.

More to explore...

2018 Year in Review

2018 Year in Review

There’s an old English proverb, “you don’t know where you’re going until you know where you’ve been,” that seems particularly relevant in the business world.

Read More »

Ready to See WhatCounts in Action?