Do Away With Your Monday Morning Marketing Blues

Got the Monday morning marketing blues? Fear not—we’ve hand-picked some of the best articles on the web from the last week or so to fire up your Monday morning.

Beat the Monday morning marketing blues

KISSmetrics: Headline Psychology: 8 Tricks to Attract User Attention

Everyone likes a good surprise, right? Well, turns out most people like the surprise factor when it comes to headlines, too. This article by KISSmetrics reviews eight ways (including the surprise tactic) you can grab readers’ attention by way of your email or article headline.

Business2Community: 3 Tactics to Graduate Your Email Marketing to the Next Level

You know the expression, “Yesterday’s history, tomorrow’s a mystery?” Well, that kind of applies to email marketing—it’s constantly evolving. If what worked for your email strategy in the past isn’t working quite as well for you presently, it’s time to graduate your email marketing strategy. This helpful article offers three tactics to upgrade your email marketing today.

ClickZ: Connect, Engage, Collaborate: People-Centric Engagement in a Digital World

The increase in authority of mobile and social technologies effectively means everything you do as a marketer needs to be focused on engagement. In other words, it’s time to get familiar with personalization and value-driven content. This article serves up some great ideas to incorporate into your marketing strategy.

Hubspot: TMI? How to Personalize Your Emails Without Being Creepy

How much is too much? If you’ve ever found yourself wondering where and when to draw the line on personalization in your emails, this blog post is a must read.

 

Don’t forget to join WhatCounts’ Inbound Marketing Manager, Tim Brechlin, and Director of Strategic Services, Lauren Bell, next week on Wednesday, July 23 at 2 p.m. ET as they bust some of the most common email marketing myths, explore test cases, and answer some of your most burning questions. Register today!

Victoria Lopiano
Marketing Coordinator, WhatCounts

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