The News: Google, March Madness, and Email Newsletters

Get the latest news about Google, March Madness and email newslettersIs Google taking over the world? Should I be marketing for March Madness? How do I put together a stellar email newsletter? All these questions and more answered in today’s blog post covering digital marketing news from expert resources.

It’s hard to believe it’s been 10 years since Google launched Gmail. Learn everything you ever wanted to know about how it went from a brainchild to the most successful email service available: How Gmail Happened: The Inside Story of Its Launch 10 Years Ago (Time Magazine)

Guest posts on your blog may not be such a good thing after all. The latest Google update penalizes guest blogging, drops some travel websites’ rankings (Tnooz). This doesn’t just affect travel marketers, but anyone who thinks about hosting a guest blogger on his or her site.

In the last of our Google updates for this blog post, we’re excited to tell you Gmail to Undergo Facelift With Snooze Button, Email Pinning And Extra Tabs (International Business Times). These updates may just save you a little time when cruising the inbox.

You can’t get away from it: March Madness is here, and marketers are taking advantage of peoples’ love for it. In March Madness Marketing Frenzy: 5 Ways Brands are Getting in the Game (Shoutlet), see how different brands are using March Madness-inspired campaigns to collect subscription information from users.

We can’t resist sharing this article from WhatCounts alum Chris Penn: How I Make My Newsletter Every Week (Awaken Your Superhero). Not only does Penn give great advice about deciding on content, he shows how he uses our Publicaster platform to send it on its way.

Read a great digital marketing article in the last few weeks? Share it in the comments below, or tweet it to our handle: @WhatCounts.

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