April Showers Bring May Flowers….and Email Campaigns

April showers bring May flowers...and email campaigns!Hopefully, wherever you are, Spring has sprung. The month of May is right around the corner, and before it gets here, you need to plan your email campaigns for the month. There are some big holidays in May email marketers need to take advantage of and start planning. Here are the top four observances you need to add to your editorial calendar in May:

May Day (May 1)
I won’t get into how this observance got started and the many ways to celebrate it – you can read about that in this Mental Floss article. For most of us today, May Day is a celebration of everything spring. This opens up a whole lot of doors for you as an email marketer no matter what your industry. Get creative and celebrate the sun coming out and warming things up with an email campaign.

Cinco De Mayo (May 5)
Literally “fifth of May” in Spanish, this holiday is actually celebrated in America more than anywhere else. Officially, it commemorates the freedom established out West during the first years of the Civil War. Now it’s more a celebration of all things Mexican. Throw on your party hats and give subscribers an email campaign worth having a fiesta over.

Mother’s Day (May 11)
Plan for this holiday way ahead of time – not only what you’re giving your own mother, but what you’re giving subscribers. We can’t help you with the former, but if you’re looking for email campaign inspiration, check out this list. Mother’s Day is a must-do for email marketers, so start dreaming up creative email content now.

Memorial Day (May 26)
The last Monday of May rolls around every year, and we all take a day to remember the men and women who have died while serving in all of the U.S. military branches. Since it’s a national holiday and many people don’t go in to work, many people take the time to grille out, have picnics, and enjoy the outdoors. Send email campaigns with both the meaning of the holidays and probable subscriber behavior in mind.

These are only four observances celebrated in May. There are so many others, such as National Nurses Day (May 5), National Teacher Day (May 6), and Armed Forces Day (May 17). If appropriate for your business, take advantage of lesser known holidays to impact your particular swath of customers.

Joy Ugi
Digital Marketing Coordinator, WhatCounts
Twitter: @ugigirl

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