March into March with these Email Campaigns

Hello_March_EtsyThe traditionally windy month of the year is almost upon us. If you haven’t started planning email content for next month, there’s no better time than now. Here’s a list of holidays and events in March:

March 2nd – The Oscars
The Academy of Motion Pictures, Arts and Sciences awards the Oscars annually. The awards identify the best-of-the-best films from the past year.

March 4th – Mardi Gras
Also known as Fat Tuesday, Mardi Gras is a day for feasting and revelry. Traditionally, people eat as much of their favorite foods as they want because the next day – Ash Wednesday- begins a long period of fasting until Easter.

March 9th – Daylight Savings Begins
Set your clocks forward an hour at 2 a.m. and get ready for more sunshine during the day!

March 15th – The Ides of March
Although a soothsayer warned Julius Caesar to “beware the Ides of March,” there’s really nothing to worry about. The Ides of March is the first day of the Roman New Year and marks the first day of spring in the Roman calendar.

March 17th – St. Patrick’s Day
Get ready to wear green! Saint Patrick’s Day is held in honor of Saint Patrick, the missionary who brought Christianity to the Irish and is a celebration of everything to do with the island nation. Even if you don’t boast the heritage, it’s said everyone is a little Irish on St. Patrick’s Day.

March 20th – Spring Vernal Equinox
The Spring Vernal Equinox brings days and nights in equal proportions. Real spring may arrive sooner or later depending where you live.

If your company or industry directly correlates with one of these events, definitely consider sending a dedicated email about it. For example, if you’re a party supply company, promoting your Mardi Gras products to the segment of your list from New Orleans may be a good idea.

Or you could send an email featuring services and products for all the holidays and observances in March like Etsy did last year with the email campaign to the right.

You don’t have to send a dedicated email, though, in order to use these March holidays to your advantage. Check to see if you have any regularly scheduled emails going out on these days. If you do, simply incorporate the holiday theme into the emails. Even if you don’t send emails based on these emails, at the very least your social media posts can complement them on the appropriate days.

Be creative! Go here for more special days and observances in March. If you have more ideas for incorporating these holidays into a digital marketing strategy, we’d love for you to share them in the comments.

Joy Ugi
Digital Marketing Coordinator, WhatCounts
Twitter: @ugigirl

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