Email has the potential to drive huge ROI for retailers, depending on how they use it. With the right data, personalization and automation, marketers can engage with customers and send them relevant, timely messages. Below are a collection of blog posts with strategies for eCommerce marketers.
Make sure you have a plan in place for customers who abandon their shopping carts on your website. Creating an email campaign with personalized content that reels those customers back in can help you recover lost revenue.
Find out which calls to action, subject lines and layout re-engage shopping cart abandoners best through testing. It’s important to test only one element at a time, and test that one element several times for concrete results.
Order confirmations, shipping notifications, receipts – whatever transactional emails you’re emailing, you could be doubling their value. Use these strategies to both communicate financial information to customers and increase ROI.
Triggered emails are messages deployed when subscribers take a certain action or after a certain time period. Add relevant, helpful content to these emails to drive engagement. When customers order a product, suggest they order a similar or complementary product or service.
Conversion tracking is personalization at its finest. It allows you to track a subscriber’s click all the way through to a sale. This allows you to further personalize content for subscribers, as well as understand what type of content in your emails produces the most revenue.
What strategies have you found work best for eCommerce? Let us know in the comments section below.