Our Best Resources for Retailers

Out best resources for retailers.Retail marketers face the ever-growing demand from customers to provide more and more personalized content. Using email to provide these hyper relevant messages to customers is the way to go. We’ve gathered our best resources for those in the eCommerce industry for them to see greater and greater ROI.

MiniGuide: 15 Ways True Citrus Markets Smarter

True Citrus is a retailer who has nearly perfected the use of email lifecycle campaigns. In this MiniGuide, explore how this eCommerce company puts together each of its campaigns. Also, flip through examples of different campaigns, including a welcome series, re-engagement campaign, anniversary campaign, apology email, and more!

eBook: From Audience to Evangelist: Lifecycle Email Marketing 2.0

If the MiniGuide whet your appetite for lifecycle email marketing, this eBook will satisfy it. You’ll get definitions and descriptions of the most effective email campaigns. Learn how to use them in a way that makes sense for your email program and drive your business forward.

White Paper: Email as Sales: How Email Marketing Can Create Opportunities, Close Deals,  And Boost Your Sales

Email marketing isn’t just for the marketing department! We know retailers are always looking for ways to increase the effectiveness of their sales departments, drive more revenue, and grow their bottom lines. Discover how email can make any salesperson more efficient, more effective, and more profitable.

Past webinar: eCommerce Customer Segmentation Strategies

This webinar has all the nuts and bolts for eCommerce email marketers to send smarter, more personalized messages through segmentation.  Learn tips such as how to segment customers based on product purchase history, how to cross-sell and recommend related items, and how to deploy brand-based campaigns for popular items.

Upcoming webinar: Relational Database + You = Why It Matters

Retailers have a lot to gain from our new relational database feature. In this webinar, get a feel for what the relational database looks like, how it stores and organizes your data, and how you can use that data to form deeper segmentations. Create parent-child relationships between tables of order history, subscriber information, order data and any other one-to-many data tables you have.

Want to learn more strategies and tips for eCommerce email marketing? We’d be happy to walk you through the segmentation manager and relational database or talk about some strategies to boost revenue. Reach out to us!

Joy Ugi
Digital Marketing Coordinator, WhatCounts
Twitter: @ugigirl

More to explore...

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