Are your mobile calls to action too small?

When it comes to email calls to action, mobile devices can be incredibly deceiving. What looks normal on your desktop computer when you’re designing your email looks tiny on the actual device.

Most email marketers vastly overestimate the accuracy of people’s fingertips on mobile emails – and your calls to action suffer, making your emails perform poorly and frustrating subscribers.

WhatCounts can help. Download our free mobile email call to action guide and see what sizes of buttons and text links you need to use in order to make your calls to action obvious and touchable.


Use our guide to see how a sample set of buttons looks on your desktop and on your mobile. Then take what you’ve learned from the samples and apply that knowledge to your own email marketing creative designs.

It even has working links to help you test the accuracy of your device, especially with larger fingers on smaller screens.

Download your copy of the kit today. If you’ve got a mobile device that does not support the reading of PDF files, click here for an alternate version. (both are free, no registration required)

As always, please feel free to contact us for your email marketing needs at 866-804-0076 or click here.

Christopher S. Penn
Director of Inbound Marketing, WhatCounts


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