Chances are you’ve signed up, attended, did not attend or presented a webinar. If you’re a marketer who is involved in scheduling lead-generation webinars, you’ve probably asked yourself “What are the best days and times to host public webinars?”.
A common mistake that I see is when the time zone is the only factor considered when scheduling the webinar. It really depends a great deal on the industry and your audience and what works best for them. For example, when you are targeting sales professionals, you need to consider everything (month/date/day/time). In most companies, normally the sales meetings will be every Monday. So you will want to avoid Monday’s and at the end of the month (or end of the quarter) because that’s when they are focusing on making their quota.
You cannot know what motivates and inspires each and every one of your participants, but you can have a general idea and focus. So, how do you find out more about your audience?
Interaction, of course! Any webinar software package worth using will include the following:
- Custom Registration Questions
- Questions & Answers
This is your opportune moment to capture plenty of data. Take poll questions during the webinar and send out post-webinar surveys. Don’t forget to ask the people who registered for your webinar, but did not attend. A good way to do this would be to ask people when they register for your webinar, on the registration page. Another way is to create a survey that you include in your follow up email to all of your webinar registrants, after the webinar. This way, you are reaching out to everyone who registered for your webinar, rather than just those who attended. Find out what works best for them.
In one of our recent webinars, we sent out a post-webinar survey to our entire audience asking which days and times they consider best for attending webinars. Results showed that a good time to hold a webinar is 10 AM PT/1 PM ET on either Wednesday or Thursday. That gets West and East Coast people an hour after the start of business, or an hour after lunchtime.
Marketing Coordinator, WhatCounts