Email marketing news for the week ending 9/8/11

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Email marketing news for the week ending 9/8/11
Top news: Understanding email marketing metrics
We took a few minutes at a recent conference to catch up with WhatCounts client and top research strategist Tom Webster of Edison Researchabout interpreting your email marketing metrics and what counts to him. Click below to view this video interview.Video not working for some reason? Click here to view this email in your web browser instead and the video should work there.
Email as Sales: Prospecting with Email
Chart ImageEmail is often thought of as a marketing tool, but its power to drive sales is overlooked more often than not. In this article, learn the three key email marketing metrics to pay attention to for sales intent and how to turn an email list into sales revenue.If you have to prospect for new sales opportunities or additional revenue opportunities from existing customers, this article will show you what you’re missing!Click here to learn how to prospect your email list »
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Feature Spotlight: Inbound Email
What happens when someone hits reply on one of your campaigns? What happens when someone fills out a form on your website? Chances are, not much if you have a standard email marketing program- and as a result, you’re losing business with every email.With Inbound Email Services, you can process replies to your contact forms and campaigns with the same level of professionalism and service that your outbound email campaigns deliver.Learn how this powerful feature works »
Ways to Change Your Game
Request A Free DemoLearn how WhatCounts might be able to help you do more with your email!Schedule a free demo and consultation with one of our Business Development Managers today!

Request a demo now »

WhatCounts Email Summit

Want to master lifecycle email marketing and much more? Want to bring your email marketing game to the next level? Register now for the WhatCounts Email Summit October 4-5, 2011 in Las Vegas!

Register now »

The ROI of Real-Time Marketing

Join WhatCounts and SeeWhy for a free webinar on understanding remarketing and how you can recoup up to 30% more business and revenue from shopping cart abandonment. Don’t miss this event on September 8, 2011 at 12 PM ET/9 AM PT.

Register now »

What Counts? You Do!

Hear what people have said about WhatCounts recently:

Perupaper@RichTucker: Time for @cspenn of our email provider @whatcounts – we were legacy @blueskyfactory — We’re very happy w/ What Counts platform #socialfresh

Perupaper@NewLeafEmail: Woo! Just read that @whatcounts & @blueskyfactory have joined forces! Even more excited for the WhatCounts Email summit in Oct now!

Perupaper@perupaper: If anyone needs an email client for their business, use @whatcounts. Great to use & their customer service is amazing.

Thanks to all for their kind words!
Copyright © 2011 WhatCounts, Inc. | 3630 Peachtree Street, Suite 900 | Atlanta, GA 30326