Missed an issue of the GameChanger, the WhatCounts email marketing newsletter? You can read back issues here in our archives to get caught up.
- 11/7/11: New template, LOC framework, 3 subscriber behaviors to investigate
- 10/31/11: What bounce rates teach you about your email marketing, Rory Sutherland on life lessons of an ad man
- 10/24/11: Good and bad clickthrough rates, Analytics dashboards
- 10/21/11: Perl regular expressions, ask the devs
- 10/14/11: How to improve subscription forms, news you can use
- 10/7/11: Writing email for mobile devices, polling, what consumers really want
- 9/29/11: Social game changes for email marketers, Barry Schwartz on the paradox of choice
- 9/22/11: Designing email without images, social sign makers
- 9/15/11: How to write a valuable email newsletter, Seth Godin on being remarkable
- 9/8/11: Tom Webster on email metrics, prospecting with email
- 9/1/11: First issue of the GameChanger, Multichannel Funnels
