Consumers have come to expect relevant, personalized messages from marketers. In order to deliver these messages, you need to combine all of your customer data across channels – web, email, social and mobile. The WhatCounts Smart Marketing Engine enables you to harness your customer data, enhance that data and combine it with behavioral data and web analytics to create Smart Segments. Once built, these segments will transform your marketing by helping you create dynamic messages that lead to better marketing insights and smarter marketing.