Consumers have come to expect relevant, personalized messages from marketers. In order to deliver these messages, you need to combine all of your customer data across channels – web, email, social and mobile.
The WhatCounts Smart Marketing Engine enables you to harness your customer data, enhance that data and combine it with behavioral data and web analytics to create Smart Segments. Once built, these segments will transform your marketing by helping you create smarter, dynamic messages that lead to better marketing insights and smarter marketing.
SMART. PERSONALIZED. MARKETING.
Consumers have come to expect relevant, personalized messages from marketers. In order to deliver these messages, you need to combine all of your customer data across channels – web, email, social and mobile.
The WhatCounts Smart Marketing Engine enables you to harness your customer data, enhance that data and combine it with behavioral and web analytics to create Smart Segments. Once built, these segments will transform your marketing by helping you create smarter, dynamic messages that lead to better marketing insights and smarter marketing.
Mobile
The world has gone mobile: have you? Your messages are increasingly being read on mobile devices, whether you like it or not. Don’t lose the opportunity to deliver an amazing experience for your subscribers and drive additional revenue.
The WhatCounts Smart Marketing Engine fully supports mobile versions, mobile viewing and mobile reporting. The WhatCounts Creative and Strategic Services teams also offer expert guidance on mobile design including responsive design and media queries. Don’t be left behind when it comes to mobile marketing.
Web
Email should not be a standalone entity that is disconnected from the web.
The WhatCounts Smart Marketing Engine integrates with web analytics tools to track web activity and automatically creates Smart Segments using that data. Our Preference Site Management tool allows you to drive subscriber interactions and gather meaningful information to target and build Smart Segments and send Smarter Messages.
Finally, WhatCounts further combines the web and email through integration with various content management systems (CMS) via SmartGET tags to permit the creation of dynamic email content for an individual subscriber. We’ve turned the web into a data collection channel and brought it together with email to bring you Smarter Marketing.
Consumers have come to expect relevant, personalized messages from marketers. In order to deliver these messages, you need to combine all of your customer data across channels – web, email, social and mobile.http://www.youtube.com/watch?v=Ohy1nRMQB-EThe WhatCounts Smart Marketing Engine enables you to harness your customer data, enhance that data and combine it with behavioral data and web analytics to create Smart Segments. Once built, these segments will transform your marketing by helping you create smarter, dynamic messages that lead to better marketing insights and smarter marketing.
SMART. PERSONALIZED. MARKETING.
Consumers have come to expect relevant, personalized messages from marketers. In order to deliver these messages, you need to combine all of your customer data across channels – web, email, social and mobile.
The WhatCounts Smart Marketing Engine enables you to harness your customer data, enhance that data and combine it with behavioral and web analytics to create Smart Segments. Once built, these segments will transform your marketing by helping you create smarter, dynamic messages that lead to better marketing insights and smarter marketing.
- Social
Gone are the days when customers were just passive viewers of your marketing messages. Now, they interact with your brand in real-time and your marketing programs must be integrated with all channels in order to stay relevant.
The WhatCounts Smart Marketing Engine offers marketers social sharing, social posting and social tracking features. Most importantly, we track your subscriber’s behavior to create a social influencer score that we use to build Smart Segments.
Send your most influential subscribers a targeted message that will help them evangelize your brand even more. Just think about the possibilities for driving a return on social investment when you can combine it with the power of email!
- Mobile
The world has gone mobile: have you? Your messages are increasingly being read on mobile devices, whether you like it or not. Don’t lose the opportunity to deliver an amazing experience for your subscribers and drive additional revenue.
The WhatCounts Smart Marketing Engine fully supports mobile versions, mobile viewing and mobile reporting. The WhatCounts Creative and Strategic Services teams also offer expert guidance on mobile design including responsive design and media queries. Don’t be left behind when it comes to mobile marketing.
- Web
Email should not be a standalone entity that is disconnected from the web.
The WhatCounts Smart Marketing Engine integrates with web analytics tools to track web activity and automatically creates Smart Segments using that data. Our Preference Site Management tool allows you to drive subscriber interactions and gather meaningful information to target and build Smart Segments and send Smarter Messages.
Finally, WhatCounts further combines the web and email through integration with various content management systems (CMS) via SmartGET tags to permit the creation of dynamic email content for an individual subscriber. We’ve turned the web into a data collection channel and brought it together with email to bring you Smarter Marketing.
Social
Gone are the days when customers were just passive viewers of your marketing messages. Now, they interact with your brand in real-time and your marketing programs must be integrated with all channels in order to stay relevant.
The WhatCounts Smart Marketing Engine offers marketers social sharing, social posting and social tracking features. Most importantly, we track your subscriber’s behavior to create a social influencer score that we use to build Smart Segments.
Send your most influential subscribers a targeted message that will help them evangelize your brand even more. Just think about the possibilities for driving a return on social investment when you can combine it with the power of email!
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