What We’ll Do

WhatCounts will map the current subscriber lifecycle from opt-in through opt-out, and prioritize new initiatives. We will perform a subscriber lifecycle review showing:

  • List hurdle rate
  • Existing email programs to optimize to overcome list fatigue (frequency, timing, personalization, etc.)

We’ll look at response rate by segment, including:

  • Active
  • Passive
  • Inactive

We’ll also audit the customer experience from opt-in through opt-out in order to review your email and landing page design. With some clients, we have found that optimizing unsubscribe landing pages can encourage up to 30% of subscribers to opt back in to your list. We’ll identify opportunities for improvement and provide actionable recommendations to increase response rates.

What You’ll Get

WhatCounts will prepare and deliver a presentation on the Opt-In Through Opt-Out Customer Experience results. The report will be provided in PowerPoint format. The document will include:

  • SWOT (Strengths, Weaknesses, Opportunities, Threats) Situational Assessment
  • Frequency, Time & Opt-out Trends Analysis
  • Prioritized List of Recommendations
  • Competitive Samples

Other Strategic Services

Ready to be more strategic? Contact us now.