What We’ll Do

WhatCounts will score four of your email templates on a scale of 1 to 5. The scorecard is based on four categories of performance:

  • Creative Design
  • Coding Execution
  • Strategy Assessment
  • Inbox Delivery

In each performance category, we highlight positive and negative elements of each email template. A prioritized list of recommendations for improvement will be included for each template that is analyzed.

Examples of elements that are assessed in each performance category:

  • Logo placement
  • Image Usage
  • Above-the-Fold execution
  • Dimensions
  • Background tags
  • CSS Usage
  • Message Length
  • Call to Action
  • Can-SPAM Compliance
  • Bounce Percent
  • Complaint Handling
  • Small Screen Rendering (iPhone, iPad, Android, etc.)
  • And much more!

What You’ll Get

WhatCounts will prepare and deliver a presentation on the Four Email Template Reviews with Scorecard results. The report will be provided in PowerPoint format. The document will include:

  • Email Design Trends and Best Practices education overview
  • Overall Score for Each Template (average of Creative Design, Coding Execution, Strategy Assessment and Inbox Delivery scores)
  • Performance Category Individual Scores for each Template
  • Prioritized List of Recommendations
  • Competitive Samples

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