Even the most well disciplined marketing team gets overextended, and when that happens, programs stall, opportunities are missed, and goals are not attained. The objective of the WhatCounts Email Marketing Strategic Account Management team is to ensure you’re marketing smarter to maximize your email program’s ROI. This service provides an email marketing liaison, industry resource, project manager, and ROI assurance. Account management includes:

ROI “Assurance”

  • Ownership over ensuring a client sends smart, personalized messages to maximize its ROI
  • Proactive identification  and recommendations to issues limiting Smart Marketing
  • Mentorship about email trends and best practices
  • Information about WhatCounts software feature enhancements, maintenance, issue resolution, upcoming seminars, webinars, training events and tutorials

Consultative Services and Company Workshops

  • Evaluate a client’s email program and processes with recommendations for improvements
  • Establish and track program goals and objectives with a client’s team
  • Provide solutions that allow for greater automation of campaign deployments
  • Identify new targets, segments, and opportunities for A/B testing
  • Monitor mailing frequency, creative design, and subject line impact on program performance
  • Assess list growth and management tactics to discover opportunities for brand expansion
  • Conduct corporate and team -facilitated workshops and strategy sessions

Reporting and Analysis

  • In-depth reporting and opportunity analysis identifying top-performing campaigns and performance against industry trends (depending on the service level selected)
  • Insight into Open (Total & Unique), Click Through (Total & Unique), Click-to-Open, Unsubscribe, Complaint, Hard Bounce and Block rates
  • Creative design, subject line, and targeted segment analysis

Program Review and Presentation

  • Comprehensively evaluate major email program areas including list management, creative design, deployment method and frequency, and performance results
  • Review subscriber engagement and deliverability metrics to identify opportunities for increasing performance
  • Summarize performance towards quarterly goals and objectives

For more information on our email marketing account management options, call 1-866-804-0076 or contact us today.