In the past year, email marketing’s return on investment has been estimated by the Direct Marketing Association to be $40.56 per dollar spent. Are you getting that return out of your email marketing efforts? WhatCounts can help you get it. In this short demonstration, we’ll look at 5 key features of the WhatCounts platform that can help you find your ROI.
Video in email
Video enabled email marketing creates additional engagement and interaction from your users. Our platform provides seamless video integration that can play right in the inbox with a minimum of technical skill. If you can upload a video to YouTube, you have the skills and tools needed to put video in your email marketing and capture 20-30% more clicks, which of course leads to more revenue earned.
One of the fastest ways to lose revenue and ROI is to have links that don’t work in your email messages. The WhatCounts platform makes it simple and easy to verify the links you’ve put in your messages and make sure they’re correct. Stop losing hard earned subscriber attention and revenue with our built in link checker.
All your marketing ROI calculations are pointless if your email never gets to your subscribers. With deep integration using industry standard tools such as Mailbox Monitor, the WhatCounts platform can give you a much clearer view of your real deliverability, telling you how many inboxes your email actually reached. Stop wondering which companies and service providers are dropping your messages and find out with our premium deliverability services.
Visitor and Goal Flow
WhatCounts reporting isn’t limited just to our system. Our system tightly integrates with leading industry standard platforms like Google Analytics. In this example, we can see how visitors from the WhatCounts email platform visit and move around your website, what pages they visit, and where they lose interest.
Even more powerful, we can see which email campaigns convert the best by campaign, right inside a tool you already know and use. Our dedicated account managers are available to help you get set up and running immediately with these advanced analytics.
Finally, as long as you have goals and goal values set up, WhatCounts and Google Analytics can show you the total value of email using multichannel funnels. See how email marketing not only drives direct revenue, but assists in other conversions as well for the most complete picture possible of all your online marketing efforts. You’ll even see how email marketing and social media work together to drive your business forward.
You want more email marketing ROI. WhatCounts can help you find and grow it. To see a more thorough tour and get your specific company’s questions answered, give us a call toll-free at 866-804-0076 or complete the short form below to schedule your personal tour today.