Enterprise Email Marketing Solution : WhatCounts

WhatCounts will help you find and grow your email marketing ROI

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Email Marketing White Papers

If changing your email marketing game is your goal, then consider our white papers your playbooks to help you make those changes. Download one or all of the white papers and learn how much better your email marketing game could be.

  • How to Monetize Your Email Marketing
  • 18 Ways to Integrate Social Media and Email Marketing
  • From Audience to Evangelist: Lifecycle Email Marketing 2.0
  • Email as Sales: How Email Marketing Can Create Opportunities, Close Deals And Boost Your Sales
  • Mailing to Millions: Six Best Practices to Get Maximum Return & Revenue From Your Million-Plus Email Database
  • Seamless Video Email: Best Practices for Dramatically Increasing Response Rates & Success
  • Top 10 Best Practices for Crafting an Effective and Reusable Email Template
  • Optimize Your Email Strategy by Testing

Want to change your game even more? Contact WhatCounts today and learn how we can help you achieve your email marketing goals.

In This Section

  • Email Marketing Resources
    • Email Marketing White Papers
      • Mailing to Millions White Paper Form
      • Lifecycle Email Marketing White Paper Form
      • How to integrate Facebook Pages and Email Signup Forms
      • Seamless Video Email White Paper Form
      • Top 10 Best Practices White Paper Form
      • Optimize Your Email Strategy White Paper Form
      • Email for Sales eBook Form
      • From Audience to Evangelist: Lifecycle Email Marketing 2.0
      • 18 Ways to Integrate Social Media and Email Marketing
      • 18 Ways to Integrate Social and Email Form
      • How to Monetize Your Email Marketing
      • How to Monetize Your Email Marketing Form

Schedule a Demo

Want to know more about how WhatCounts can help you find and grow your email marketing ROI? Take a quick look at 5 easy ways in a short video, then schedule a demo!

Schedule a Demo

Free Email Marketing Tips

Sign up for the GameChanger, our newsletter!

Get email marketing ideas, strategies, tips, and tricks every Thursday when you subscribe to the GameChanger.

From Our Community

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From Our Blog

Email marketing metrics 101: Conversion rate

May 10, 2012 By Christopher Penn 2 Comments

Email marketing metrics 101: Clickthrough rate

May 9, 2012 By Christopher Penn Leave a Comment

Email marketing metrics 101: Open rate

May 8, 2012 By Christopher Penn Leave a Comment

The daily secret for better email marketing

May 7, 2012 By Christopher Penn 1 Comment

Featured Video

Watch highlights from the WhatCounts Email Summit:

About WhatCounts



The Direct Marketing Association indicates that the ROI of email marketing is as high as $40.56 for every dollar invested. Are you getting this level of ROI from your current email marketing solution?

WhatCounts is committed to helping you find and grow your email marketing ROI. We accomplish this mission with innovative technology and services and the smartest, friendliest people in the email marketing industry.

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