What is a relational database and how can it help you market smarter?
A relational database allows you to send messages based on order history, shopping cart data, subscription data, or any other form of one-to-many relational data. In this webinar we’ll cover:
- The ways a relational database helps you track, organize, and use your data in a more intelligent way
- How to create data tables in the WhatCounts platform, link them to a list and each other, and form parent-child (one-t0-many) relationships
- How to use these data tables for deep segmentation and personalization
- Practical use-case scenarios for using the relational database
Watch the recording and download the slides!