The mobile takeover is here.Ever heard of tap-through rate?

It may replace the long-standing key metric of click-through rate, as mobile readership of emails is now larger than desktop readership — and it’s still growing. It’s critical for email marketer’s to take this new landscape into consideration when developing their campaign strategies and tactics.

Join industry experts Jordan Cohen from Movable Ink and our own Tim Brechlin as they talk mobile email marketing. Find out why email marketers need to be focusing on mobile-optimized email marketing, and what you can do to respond to the growing shift to the small screen.

During this webinar, you’ll get:

  • An in-depth analysis of the latest findings from Movable Ink’s “US Consumer Device Preference Report: Q1, 2014”
  • Innovative approaches for creating winning omni-screen and responsive email designs
  • Examples of brands, including WhatCounts clients, who are using best practices to optimize the mobile email experience

Watch the recording now!