Up to 40% of retail revenue lands during the holiday shopping season. Retailers are gearing up to spend a lot of time and money driving traffic to their websites – and sending many emails to do so. 87% sent at least 1 promotional e-mail on Cyber Monday in 2011, helping to drive over $1.25B in revenue that day alone. Yet as inboxes get more crowded, it is increasingly important to get the right message to the right customer at the right time.
In this webinar, Brad McGinity, Vice President of Sales & Marketing at Windsor Circle, and Brittany Schneider, Director of Strategic Services at WhatCounts, share email marketing strategies, content, and design best practices for the 2012 holiday season.