WhatCounts is proud to announce the Winter 2012 release of WhatCounts Edition 8 for current customers and prospective customers, with powerful new features that will help you improve your email marketing ROI such as advanced multivariate testing, a new publishing engine, partner integration, and more.
Using multivariate testing has proven to increase email marketing performance by 20% to as much as 200%, but most email marketers don’t use it. Our new and improved A/B Testing Suite now lets you do full multivariate testing across subject, sender, and content variables in an intuitive interface.
Edition 8.2 sports a greatly enhanced engine under the hood. We’ve streamlined features to make sending faster and more flexible. Email marketers will benefit from more powerful real-time statistics, flexible filtering, cross-list de-duplicating, and a new mailroom that can ship millions of messages faster than ever.