Smart Marketing:

Unlocking the Power of Automation eBook

We’re so glad you want to download our Smart Marketing: Unlocking the Power of Automation eBook! Get ready to learn all about how you can send more targeted, personalized messages to your customers using the tools in the WhatCounts Smart Marketing Engine. We ask the relevant questions you want answered, and give you straightforward answers that you can put to practical use. This eBook covers:

How to use automation to pull content into emails
Using the WhatCounts SmartGET and XSLTGET tags
Adding tags to content that automatically pull in personalization elements
Smart scheduling and deployment using automation
Automatically generating reports about your campaigns
Preparing your data and content in order to use automation
and much more!

Automation comes in many different forms, from pulling already-created content to scheduling email campaigns to deploy on their own. In fact, you can schedule both time-based and behavior-based email campaigns.

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