Best Practices for Dramatically Increasing Response Rates & Success
Thanks to the enabling prevalence of broadband and the immense popularity of YouTube and video in general, consumer interaction with the internet has changed dramatically over the last few years. According to comScore, some 139 million U.S. internet users now watch an average of 83 videos online each month. Consumers expect to see videos everywhere from news sites to Facebook pages to email. The promise of seamless video in email has already tantalized many CMOs as a means of engaging customers, driving greater response rates and higher revenue from email campaigns. But until now, truly seamless solutions available to a wide audience have been unavailable.