If you’re an email marketer in the travel and hospitality arena, you’re always looking for better ways to reach your customers in unique and effective ways. Whether you’re a hotel, airline, CVB or other type of travel and hospitality service, sending your customers personalized emails is the way to keep them coming back for more.

WhatCounts is here to help! The purpose of this guide is to provide tips and best practices to help you improve your digital marketing to more effectively reach customers. We’ll cover: