Abandoned Shopping Cart Drives Revenue

Campaign Objectives

Costco used Abandoned Shopping Cart campaign to drive an additional 2.5% in revenue

  • Re-marketing campaign to convert abandoned shopping carts into purchases
  • Created a “reminder” email to drive conversion

The campaign had tremendous response and performed above expectations:

  • Drove additional 2.5% revenue
  • Click through rate over 20%
  • Conversion over 20%
“In late 2008, Costco introduced an abandoned shopping cart “reminder” email into the overall email marketing mix. The program has been very successful, recapturing an additional 2.5% in revenue.”- Amy Norton, Director of Online Marketing, Costco


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