Specific Email Program Strategy & Launch Plan

What We’ll Do

Shuttle LaunchWhatCounts will work with you to develop a specific Email Program Strategy & Launch Plan. Specific email programs may include, but are not limited to, one of the following: Welcome Email Series, Preference Center, List Growth, Abandon Cart, Browser Behavior, Transactional Emails, etc. Based on the program that you would like to launch, we’ll provide the following:

  • Comprehensive review of options based on industry vertical
  • Case studies to help you choose the best approach for your new email program
  • Interpret strategy into design by composing a wireframe
  • Outline of guidelines for design, layout, format, content and frequency
  • Roadmap with detailed outline of each task that will need to be carried out to launch email program

What You’ll Get

WhatCounts will prepare and deliver a presentation on your Specific Email Program Strategy options and then develop a Launch Plan timeline that lists each task that will need to be carried out in order to launch the chosen program strategy. The report will be provided in PowerPoint format. The document will include:

  • Email Program Options based on Industry Vertical
  • Pros and Cons of Each Option
  • Case Studies on Similar Programs
  • Competitive Samples
  • Recommendations

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