What We’ll Do
WhatCounts will map the current subscriber lifecycle from opt-in through opt-out, and prioritize new initiatives. We will perform a subscriber lifecycle review showing:
- List hurdle rate
- Existing email programs to optimize to overcome list fatigue (frequency, timing, personalization, etc.)
We’ll look at response rate by segment, including:
- Active
- Passive
- Inactive
We’ll also audit the customer experience from opt-in through opt-out in order to review your email and landing page design. With some clients, we have found that optimizing unsubscribe landing pages can encourage up to 30% of subscribers to opt back in to your list. We’ll identify opportunities for improvement and provide actionable recommendations to increase response rates.
What You’ll Get
WhatCounts will prepare and deliver a presentation on the Opt-In Through Opt-Out Customer Experience results. The report will be provided in PowerPoint format. The document will include:
- SWOT (Strengths, Weaknesses, Opportunities, Threats) Situational Assessment
- Frequency, Time & Opt-out Trends Analysis
- Prioritized List of Recommendations
- Competitive Samples
Other Strategic Services
- Specific Email Program Strategy & Launch Plan
- Opt-In Through Opt-Out Customer Experience
- Lifecycle Email Program Gap Analysis
- Four Email Template Reviews With Scorecard
- Competitive Analysis: Email Program Performance
- Automated Email Performance Reporting Strategy
- Advertisement Pricing Competitive Analysis
Ready to be more strategic? Contact us now.