What We’ll Do
WhatCounts will score four of your email templates on a scale of 1 to 5. The scorecard is based on four categories of performance:
- Creative Design
- Coding Execution
- Strategy Assessment
- Inbox Delivery
In each performance category, we highlight positive and negative elements of each email template. A prioritized list of recommendations for improvement will be included for each template that is analyzed.
Examples of elements that are assessed in each performance category:
- Logo placement
- Image Usage
- Above-the-Fold execution
- Dimensions
- Background tags
- CSS Usage
- Message Length
- Call to Action
- Can-SPAM Compliance
- Bounce Percent
- Complaint Handling
- Small Screen Rendering (iPhone, iPad, Android, etc.)
- And much more!
What You’ll Get
WhatCounts will prepare and deliver a presentation on the Four Email Template Reviews with Scorecard results. The report will be provided in PowerPoint format. The document will include:
- Email Design Trends and Best Practices education overview
- Overall Score for Each Template (average of Creative Design, Coding Execution, Strategy Assessment and Inbox Delivery scores)
- Performance Category Individual Scores for each Template
- Prioritized List of Recommendations
- Competitive Samples
Other Strategic Services
- Specific Email Program Strategy & Launch Plan
- Opt-In Through Opt-Out Customer Experience
- Lifecycle Email Program Gap Analysis
- Four Email Template Reviews With Scorecard
- Competitive Analysis: Email Program Performance
- Automated Email Performance Reporting Strategy
- Advertisement Pricing Competitive Analysis
Ready to be more strategic? Contact us now.