Even the most well disciplined marketing team gets overextended, and when that happens, programs stall, opportunities are missed, and goals are not attained. The objective of a WhatCounts Services Account Manager is to ensure you’re maximizing your email program’s ROI. This service provides an email marketing liaison, industry resource, project manager, & ROI assurance. Deliverables include:
ROI “ASSURANCE”
- Ownership over ensuring a client finds, and grows, their email marketing ROI
- Proactive identification & recommendations to issues limiting ROI potential
- Mentorship on email trends & best practices
- Information on WhatCounts software feature enhancements, maintenance, issue resolution, upcoming seminars, webinars, training events, and tutorials
CONSULTATIVE SERVICES & COMPANY WORKSHOPS
- Ongoing evaluation of email program and processes with recommendations for improvements
- Establish and track program goals and objectives with your team
- Provide solutions that allow for greater automation of campaign deployments
- Identify new targets, segments, and opportunities for A/B testing
- Monitor mailing frequency, creative design, and subject line impact on program performance
- Assess list growth and management tactics to discover opportunities for brand expansion
- Conduct corporate and team facilitated workshops and strategy sessions
REPORTING & ANALYSIS
- In-depth reporting and opportunity analysis that identifies top performing campaigns & performance against industry trends (depending on the service level selected)
- Insight into Open (Total & Unique), Click Through (Total & Unique), Click-to-Open, Unsubscribe, Complaint, Hard Bounce, and Block Rates
- Creative design, subject line, and targeted segment analysis
PROGRAM REVIEW & PRESENTATION
- Comprehensive evaluation of major email program areas including: list management, creative design, deployment method & frequency, and performance results
- Review subscriber engagement & deliverability metrics to identify opportunities for increasing performance
- Summary of performance towards quarterly goals & objectives
For more information on our services account management options, call 1-866-804-0076 or contact us today.
