Product Tips

Adding Teaser Text to an Email

1. The first line of text in an email template is the text that is displayed below the subject line in the email preview area, just like the below example. Instead of this text reading as, “Having trouble viewing this email? Click here to view in browser window,” place specific teaser text there to encourage the reader to open the email.

 

 

 

2. With a simple trick, it is also possible to include special teaser text  that will be used for the snippet without actually displaying the text in the email itself. This can be achieved by adding an invisible DIV-element with the teaser text as the first element of the HTML body. However, we recommend actually displaying the teaser text in the email as the best choice for delivery purposes. Here is how you can achieve placing the special teaser text so it is not displayed in the email:

<div style=“display: none; visibility: hidden; color: #ffffff; font-size: 0px;”></div>

This is what you want to show in the Snippet  |  Make sure to fill entire Space of Snippet Area