One of the biggest challenges facing email marketers today is the endless cycle of creative production. By the time one campaign is out the door, you are already behind on the next one. Though many email marketers use some form of templates, often these templates are designed in a way that prevents the necessary flexibility to adapt to new business requirements or strategic advances, and so need extensive rework. Often, it is simply faster to start over and create yet another new template.
Unfortunately, under this scenario, one often has barely enough time to work on the next campaign, much less think strategically and plan for the long-term. There are a number of possible contributing factors that prevent email marketers from breaking this cycle. Download this white paper and pick up the 10 best practices to get started with!