Lifecycle marketing has been the buzzword in digital marketing circles for the past couple of years, but what does it actually mean?
More important, with so many people promoting different frameworks and ideas, how do you make sense of it all and create a usable system that can help drive your business forward?
From Audience to Evangelist explains all this and more. Director of Inbound Marketing Christopher S. Penn looks at five popular lifecycle marketing frameworks, shows how they all work together, and helps you create a master framework that incorporates the best of each. Then, using the tried and true email marketing methods that WhatCounts, Inc. is known for, he shows you practical, hands-on methods for making the framework come to life and build your business through email marketing.
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