Learn how to evaluate your email marketing ROI in just minutes with WhatCounts’ Director of Inbound Marketing, Christopher Penn.
You’ll learn the formula for ROI, computation of its components, and then how to take data you’ve already got and turn it into ROI calculations. From there, you’ll see how to monitor your email marketing ROI in near real-time and the effect your email marketing has on all your other digital marketing channels. After that, you’ll look at the four key drivers that can boost ROI and how email can impact each of them.
By the end of the webinar, you’ll walk away knowing exactly how to calculate your email marketing ROI and get concrete tips for improving it.
Complete this form to obtain your copy of the slides in PDF format as well as a video and audio file.