Founder and principal architect of the WhatCounts technology, David has been creating innovative e-mail products and technology since 1993. Over a twenty year career, David contributed technology that moved business models to a number of leading internet pioneers, including Altrec.com, Disney, ESPN.com and ABCNEWS.com. Along with participating in several book projects, he has also authored several very popular shareware applications, including Web Wizard: The Duke of URL and SnapCAP. View David's Blog

Brian leads marketing and business development functions for WhatCounts. For over ten years he has been building brands, forging strategic relationships, and driving revenue for Internet pioneers, such as Netstock Corporation which became the second fastest growing online brokerage in 2000. He holds an MBA from the Ivey School of Business, University of Western Ontario, Canada and a BA from Trinity Western University in Vancouver, Canada.

Simon joined WhatCounts in mid-2005 after spending ten years in sales and sales management in the online advertising, Internet infrastructure management and Web analytics industries. He worked for companies such as Southwestern Bell Corporation, AboveNet and Digital River before joining WhatCounts. He lives and works in San Jose, California where he spends his free time volunteering for a collegiate leadership organization. View Simon's Blog

Justin leads WhatCounts' Professional Services Group. In this role, he is responsible for overall performance and P&L of the division and ensuring professional services work is of the highest quality. He is also the founder of the Email Marketing Roundtable, a group that connects over 500 email marketers from the world's leading brands to discuss how to build winning loyalty marketing programs. In his time at WhatCounts, Justin has worked with many Fortune 500, Global 2000, and mid-market companies to help streamline and optimize online marketing initiatives that touch email, RSS, blogging, and SMS channels. View Justin's Blog

As leader of WhatCounts I.T. and software teams, Mark brings over 20 years of experience managing market winning technology teams. He has worked for companies such as Attachmate, LapLink and FileNET and has shipped many marketing analytics and content management products. Mark holds a Bachelor of Science in statistics.